Many people do not associate public radio (Catalogue ’04) and television broadcasting, or community cable TV, with “philanthropy.” We need to correct that: 1) they are “private initiatives for public good, focusing on quality of life;” 2) they reach more people than any other charities; and 3) they showcase excellence in philanthropy. CCTV annually transmits 15,500 hours of 24/7 cable programming, and 1,300 hours of radio. For the past three years, CCTV has been recognized for overall excellence by the National Alliance for Community Media. Programming features alternative news coverage, local entertainment and community-focused coverage of events such as the 2004 Democratic Convention, plus special programs for seniors, linguistic minorities, and youth. Its production facilities — studios, editing suites, computer lab and media equipment — are used by local businesspeople, charities, artists and ordinary folks. Workshops are offered in media production and digital storytelling. A recent initiative connects producers seeking free original music with musicians seeking free exposure. To reduce dependence on cable franchise fees, it is diversifying funding sources. One hour of original programming costs only $122. You can do it.